Simulation metrics
Our Phishing Simulation Analytics aim to provide you with insights into your users' behavior so that you can track improvements over time and identify possible weak spots. Recently we’ve reworked the Analytics page to make this easier.
Campaign selection & date filter
You can view your Analytics both for specific campaigns and specific timeframes. By default, the Simulation Analytics will show your current campaign with no date filter applied. To change which campaigns to show, select the box below Phase and make your selection. If you choose Cumulative, data from all available campaigns will be shown. To apply a date filter, select the box below Date range and choose from the Last 30 days and Last 90 days filters or specify a custom range.
Core metrics
Our core metrics for your security culture are the Click rate, the Interaction rate and the Reporting rate.
Click rate: Percentage of simulation emails where the user clicked on an element in the email.
Interaction rate: Certain simulated phishing emails direct the user to a landing page (such as a fake login page) when the user clicks on a link. The interaction rate takes the number of visits to these landing pages as a baseline and shows the percentage of users who tried to interact with it (for instance by trying to enter account data).
Reporting rate: Percentage of simulation emails where the user reported it using the Phishing Report Button.
In addition, we provide over time charts that allow you to see how these metrics develop over time and how they compare to your industry benchmark. Note that you can select the industry to benchmark against at the top right.
Furthermore, to the right of the over time chart, you can dig deeper into how individual user groups performed, which psychological tactics were particularly effective as well as which templates stood out.
The Phishing Simulation Analytics also contain more detailed charts that allow you to look into these metrics for any user group, difficulty level, psychological tactic etc. You can find out more about these in the other Phishing Simulation Analytics pages: