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Simulation user metrics

User rating

Definition

This shows the mean simulation user rating for all users in a tenant. Users can rate the Simulation platform experience out of five stars. The five star display rounds to the nearest star. The metric also displays the total count of ratings received.

Regardless of which campaigns are selected, this metric always shows all user ratings for the current tenant.

Impact

This gives a good indication of how happy your employees are with your simulation. Users sometimes react negatively to getting “caught” or if they feel like they are getting tested and evaluated. We recommend positive communication alongside a zero-blame culture.

Multiple tenants behavior

Individual Simulation user ratings from all included tenants are averaged.

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User agent metrics

Definition

User agent metrics break down click counts in a campaign by data provided by the user’s browser. The pie charts show the overall percentage of the whole, but counts and specific percentages can be viewed via the tooltip by hovering on a pie chart category.

When six or fewer categories are present, all are shown. When more than six categories are present, only the five highest count categories are shown. Others are grouped as “Other” but the overall count is shown in the middle of the chart.

  • Click count broken down by browser

  • Click count broken down by operating system

  • Click count broken down by browser version within each browser. One card is shown for each browser, with up to three cards on each row

Impact

This information can be useful to find out whether outdated browser versions are still in use across your organization.

Multiple clients / Multiple tenants behavior

For all user agent metrics, the calculation for multiple clients and tenants combines events from all included campaigns. Total counts will therefore be the sum of all individual campaign accounts, and percentages will be calculated accordingly.

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User overview table

The user overview table provides a set of user-specific metrics for each invited user in the campaign. The table is available if “Individual User Tracking” and “Individual User Data in Customer Report” are enabled, and it can only be viewed for a single campaign.

Column

Description

Name

User’s first and last name

Email

User’s email

User group

User’s user group

Emails sent

Count of emails sent to the user

Click rate

User’s individual click count. Not rate as stated in the title.

Open rate

User’s individual open count. Not rate as stated in the title.

Interaction rate

User’s individual interaction count. Not rate as stated in the title.

Learning rate

User’s individual learning count. Not rate as stated in the title.

Reply rate

User’s individual reply count. Not rate as stated in the title.

Reporting rate

User’s individual reporting count. Not rate as stated in the title.

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