Simulation click rate metrics

The following metrics allow you to dive deeper into your users' click behavior. Unless otherwise specified, all click rates and values are based on the number of emails successfully sent.

Click rate by difficulty

Simulation emails are rated by the difficulty to determine whether or not they are from a legitimate sender. This chart breaks down the click rate into each difficulty category: “Easy”, “Medium”, and “Hard”

Click rate by context

Some simulation emails appear to come from a business, while others appear to come from a private individual sender. This chart breaks down the click rate into the two categories.

Click rate by psychological tactic

Each simulation email appeals primarily to one of several emotional manipulation categories. This chart breaks down the click rate by category. The rate values can be viewed by hovering on the chart.

Impact: This information can be used in your internal communications. Highlight tactics your users are particularly susceptible to.

Click rate by technological method

Each simulation email tricks users through one of several technological tactics. This chart breaks down the click rate by tactic. The rate values can be viewed by hovering on the chart.

Impact: This information can be used in your internal communications. Highlight methods your users are particularly susceptible to.

Click rate by template

This chart shows the Click rate broken down by template. Template click and send counts can be viewed via the tooltip.

Impact: You can use this information to adapt your internal communication but also to gather insights for future campaigns.

Click rate by template expanded

Each template has an individual card showing the template name, click rate, and click ratio. There is a “More details” link at the bottom of each card that allows viewing the Subject, Sender, Context, Difficulty, and total number of emails sent (including failed emails), and a link to the learning page or landing page where the user is directed when clicking on a link in the email.

Multiple clients / Multiple tenants behavior

For all click rate metrics, the calculation for multiple clients and tenants combines events from all included campaigns. Total counts will therefore be the sum of all individual campaign accounts, and the rates will be the division of the combined sums.

Since user groups exist within a single tenant, multiple tenants will simply show the union of all user group scores in each tenant.