This page provides a business-level overview of each individual metric for Simulation Analytics. Each definition includes calculations and conditions for each metric component and the principal metric. To learn about the actual KPIs, select the section you’re interested from this list:
Simulation overview over time metrics
Base number definitions
Click count
Count of clicks on a phishing element (e.g., image, link, simulated attachments).
Interaction count
Count of interactions on our simulated landing pages. They are recorded when the user tries to add their password in the password field on the page. There is never any danger. No contents are loaded or executed and no passwords can be logged: Users cannot enter passwords into our simulated login masks. Instead, they are immediately taken to the learning page when they click on the password field.
Landing page visit count
Count of visits to our simulated landing pages. Certain simulation phishing emails take the user to a landing page where they are invited to enter their personal credentials.
This count forms the denominator for the Interaction Rate. Clicks that result in the user being sent to a learning page are not reflected in the Interaction Rate, but in the Learning Rate.
Reply count
Percentage of emails sent, to which users sent a reply mail. This does not count automatic replies such as out of office replies. In a real phishing attempt, this is often the starting point for cyber criminals to launch complex social engineering attacks on users.
Reported count
Count of simulated phishing emails that were reported with the Phishing Report Button. This is a premium feature, and the metric will be 0 if unavailable.
Open count
Count of successfully sent emails that were opened in a mail program where the subsequent downloading of external images was also permitted (automatically or through user interaction). Since downloading external images is often disabled, this does not correspond to the number of actually read phishing emails. The latter figure cannot be determined.
Mobile count
Count of visits to our learning pages or simulated phishing websites (after a click on a phishing element) viewed on a mobile device (smartphone or tablet).
Learning count
Count of learning page visits after an element in a phishing email has been clicked. Reading at least two explanatory texts is considered to be a learning page visit. Visits via the phishing report button are not included.
Learning page mail click count
Count of simulated phishing emails where a click resulted in the user being prompted to learn more about real phishing emails.
This count forms the denominator for the Learning Rate. Clicks that result in the user being sent to a landing page are not reflected in the Learning Rate, but in the Interaction Rate.
click count + interaction count - landing page visit count
Sent mails count
Emails that were successfully delivered to the recipient without any errors.
Count of users in user groups
Count of the number of users by each user group in a campaign. Many customers require a minimum number of users in a group before viewing aggregated data for that group is allowed. This is to maintain privacy where individual results could be directly attributed in a group with too few users.
Org baseline
In the Simulation Analytics, Org baseline refers to the average value of a given KPI across your entire organization.