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Simulation overview over time metrics

Updated

The metrics explained in Simulation overview metrics also feature in charts showing their development over time. Data is shown for the time between the campaign start date and their current date. Hovering over the chart line allows you to view the exact data for a given date. Note that all charts with the exception of the Emails sent over time chart are cumulative.

Industry benchmark

Benchmarks are provided as a way for users to get an understanding of their performance related to the average performance in their industry. Values are industry-specific, and users with no industry will see a benchmark value that is the average across all industries. When activated, the graphs will show an additional horizontal line representing the results of the top 20% performers in your industry. If no industry information is set up for your account, you will see a benchmark value averaged based on the top 20% performers across all industries. These values are based on our internal data.

Two line charts side by side: Click rate over time with the industry benchmark toggle on, showing a dashed benchmark line near 6.8 percent, and Interaction rate over time with the toggle off. Both cover January to February 2023 and trend downward from about 23 to 16 percent.

Emails sent over time

This chart is an exception since it does not show cumulative data. Instead, it shows how many simulated emails were sent on a given day throughout the campaign.

Line chart of Emails sent over time for January and February 2023. Daily volume repeatedly plateaus around 168 to 170 emails on weekdays and drops to zero on weekends, with a tooltip highlighting 168 emails sent on 29 January.

Click rate over time

Cumulative click rate over the length of the campaign. Cumulative values are based on all data points between the start of the campaign and the current date.

Click rate over time chart for January to February 2023, industry benchmark toggle off. The line declines steadily from about 23 percent to roughly 13 percent, with a tooltip showing 16.2 percent on 21 January.

Learning rate over time

Cumulative learning rate over the length of the campaign.

Learning rate over time chart for January and February 2023. The line rises from about 12 percent to a peak near 20 percent in early January, eases back to around 15 percent, then ticks up toward 16 percent by February. Tooltip shows 16.2 percent on 21 January.

Interaction rate over time

Cumulative interaction rate over the length of the campaign.

Interaction rate over time chart for January and February 2023, industry benchmark off. The line falls from about 23 percent to around 13 percent, with a tooltip showing 16.2 percent on 21 January.

Reporting rate over time

Cumulative reporting rate over the length of the campaign.

Reporting rate over time chart for January and February 2023, industry benchmark off. The line declines from about 23 percent to roughly 13 percent, with a tooltip showing 16.2 percent on 20 January.

Reply rate over time

Cumulative reply rate over the length of the campaign.

Reply rate over time chart for January and February 2023. The line rises slightly to a peak near 26 percent around 9 January, drops sharply to about 19 percent, then eases down to roughly 13 percent by February. Tooltip shows 16.2 percent on 21 January.

Multiple clients / Multiple tenants behavior

For all over time metrics, the calculation for Multiple Clients and Tenants combines events from all included campaigns. Total counts will therefore be the sum of all individual campaign accounts, and the rates will be the division of the combined sums.